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Campaign for Conservation
It's not often we get asked to help a client sell less product. So, when NS Power asked us to convince their customers to use less power, we were intrigued. The truth is, using less energy is a good idea for everyone: customers save on their bills, the environment is protected, and with the rising cost of fuel, power companies can minimize the spiraling costs and avoid building expensive infrastructure. This campaign emphasizes how easy it is to save energy by pointing out the simple things anyone can do to control their power bill. No matter what you may believe about saving power (or otherwise), the one thing we can all agree on is that using less energy is a good thing.
