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Work Smokers’ Helpline
The fact is there are real psychological barriers to picking up a phone and talking to a stranger about a very emotional and difficult subject – smoking. So, we decided to use the barrier as the medium itself.
The telephone was displayed in high-traffic employee areas such as lunchrooms. When picked up it played messages designed to change your perception of what help lines are all about.
One-night Stand
Low Low Price
Mother-in-law
Hug
One-night Stand 2
Mother-in-law 2
Hug 2
That Kind
Looking Deeply
What Are You Doing?