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P: 902-461-2700 (Halifax) P: 416-607-6665 (Toronto) |
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- After Dark Film Festival
- Alpine Max
- Atlantic Film Festival
- Atlantic Lottery Corporation
- Bell Aliant
- Canadian Cancer Society
- Caribbean Farms Organics
- Country 101
- Country Style Food Services
- Cox & Palmer
- Destination Halifax
- Empire Theatres
- Feed Nova Scotia
- Grand & Toy
- IWK Childrens Hospital
- Merrill’s
- Moosehead Breweries
- Mount Saint Vincent University
- New Brunswick Family and Community Services
- Nova Scotia Health Promotion and Protection
- Nova Scotia Power Inc.
- Nova Scotia Transportation and Public Works
- PEI Lung Association
- Procter & Gamble
- Quiznos
- Sherway Gardens
- SOMA
- Sony Style
- St. James’ Gate
- The Vault
- Touch of Gold
- Tug’s Pub
- Venus Envy
- Waterfront Warehouse
- Workers’ Compensation Board of Nova Scotia
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TV
- Nova Scotia Power Inc.: Campaign for Conservation
- Bell Aliant: Core Idea
- Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
- Atlantic Lottery Corporation: Set For Life
- Workers’ Compensation Board of Nova Scotia: 2008 General Awareness TV & Web
- IWK Childrens Hospital: IWK Childrens Hospital
- Quiznos: Quality VS Value
- Moosehead Breweries: Wishing for Alpine Summit
- Nova Scotia Transportation and Public Works: Anti-Drinking
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- After Dark Film Festival: 2007 Toronto After Dark Film Festival
- Caribbean Farms Organics: Pure Black Sunshine
- Nova Scotia Health Promotion and Protection: Great Reasons to Smoke
- Bell Aliant: Olympic Support Television
- Atlantic Film Festival: 25th Anniversary Campaign
- Empire Theatres: Gift Cards
- Workers’ Compensation Board of Nova Scotia: Atlantic Prevention Initiative
- Country Style Food Services: Country Style Moments
- Moosehead Breweries: Alpine Lager "Feels Like Home"
- New Brunswick Family and Community Services: Child Care
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Radio
- After Dark Film Festival: 2007 Toronto After Dark Film Festival
- Country Style Food Services: Country Style Moments
- Atlantic Film Festival: 25th Anniversary Campaign
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- Alpine Max: Launch
- IWK Childrens Hospital: IWK Childrens Hospital
- Bell Aliant: Youth Mobility – The Honest Truth
- Atlantic Lottery Corporation: Set For Life
- Canadian Cancer Society: Work Smokers’ Helpline
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Print
- Mount Saint Vincent University: Don’t Come Here – Recruitment Campaign
- Grand & Toy: Green Grand & Toy
- Waterfront Warehouse: Brand Campaign
- Canadian Cancer Society: Work Smokers’ Helpline
- Cox & Palmer: Lessons in Partnership
- Moosehead Breweries: Moosehead Collector Cans
- Caribbean Farms Organics: Pure Black Sunshine
- Nova Scotia Health Promotion and Protection: 2005/2006 Anti-Smoking Campaign
- The Vault: Christmas Campaign
- Touch of Gold: Heroes
- St. James’ Gate: 2004 Campaign
- Sherway Gardens: Personal Shopper
- Venus Envy: Awareness Campaign
- Nova Scotia Power Inc.: Campaign for Conservation
- Bell Aliant: Youth Mobility – The Honest Truth
- Workers’ Compensation Board of Nova Scotia: 2008 General Awareness TV & Web
- Workers’ Compensation Board of Nova Scotia: Hand & Eye
- Destination Halifax: 2003 Brand Ad Campaign
- Quiznos: New work for Quiznos
- SOMA: Awareness Campaign
- Cox & Palmer: A Great Partnership
- Feed Nova Scotia: More Than Food
- Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
- The Vault: 2008 Campaign
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- PEI Lung Association: Occasional Smokers Campaign
- IWK Childrens Hospital: IWK Childrens Hospital
- Touch of Gold: Touch of Holiday Success
- Grand & Toy: Business Solutions
- Workers’ Compensation Board of Nova Scotia: Bruise, Scar and Burn
- Workers’ Compensation Board of Nova Scotia: 2006 Young Workers’ Campaign
- Procter & Gamble: 50th Anniversary of Mr. Clean
- Merrill’s: Merrill’s Latin Night
- Sony Style: Wonder Campaign
- Outdoor
- Ambient
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Other
- Bell Aliant: Youth Mobility – The Honest Truth
- After Dark Film Festival: After Dark Film Festival 2006 Launch
- Workers’ Compensation Board of Nova Scotia: 2006 Young Workers’ Campaign
- Procter & Gamble: 50th Anniversary of Mr. Clean
- Nova Scotia Health Promotion and Protection: Breastfeeding: Learning Makes it Natural
- Moosehead Breweries: Moosehead Collector Cans
- Mount Saint Vincent University: Don’t Come Here – Recruitment Campaign
- Alpine Max: Launch
- Canadian Cancer Society: Work Smokers’ Helpline
- Moosehead Breweries: Anti-brand Collector T-shirts
- Caribbean Farms Organics: Pure Black Sunshine
Set For Life
In short, the Atlantic Lottery Corporation wanted to find a new way to speak about Set For Life and get the target excited about playing it again.
We decided to boil down what it meant to win that much money - things would no longer be priced in dollars but in number of weeks. We began to ask “How would you spend a week?” After that, the spot pretty much wrote itself.
