|
P: 902-461-2700 (Halifax) P: 416-607-6665 (Toronto) |
E: info@extremegroup.com more... |
2008 General Awareness TV & Web
This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By imparting these inanimate objects with these very human traits, we’ve been able to present a very straightforward, direct message in a very emotional way. See more...
New work for Quiznos
Introduce a new 13" sub sandwich and attract potential franchisees. Seem simple enough and we took a fairly simple and fun approach with this new work for Quiznos. Just don't stare too long - you will get hungry... See more...
50th Anniversary of Mr. Clean
50 years of innovation is a pretty significant milestone for Mr. Clean. And to celebrate, we wanted to have some fun and acknowledge the special relationship that Mr. Clean has with his consumers. In particular, women are in love with the idea of Mr. Clean and so, the idea was born. He really has been "The other man since 1959". See more...
IWK Childrens Hospital
The IWK Childrens' Lottery faced two main challenges with in 2009 - first, the IWK Lottery was an underdog facing an established and well-respected lottery from another health centre in the market. This fact led to confusion among the target audience. The target did not know which health centre they were supporting. The "Everyone loves a happy ending" campaign has already began to attack these challenges. In fact, the previous supporter campaign has already seen sales almost double since the launch. Now that's a story worth telling. See more...
Great Reasons to Smoke
Smoking rates in Nova Scotia were among the highest in Canada – a call for action was required. Young Nova Scotians did not consider smoking an issue and the current messages were not increasing awareness of the dangers of smoking. Smoking cessation was a tired issue – stale health messages preaching the negative effects of smoking. See more...