The Incredible Country Hardware Store goes Extreme

TSC Stores has selected us as their agency of record to help launch their position and their retail stores across Canada.

TSC Stores caters to those who enjoy the country lifestyle. They strive to offer everything their customers need for repair and maintenance around the home and farm, plus products for working the land and outdoor hobbies. From lawn tractors to go karts to feed for your animals, TSC’s unique product lines and an incredible retail assortment triggers nostalgia in customers with rural roots. The stores’ uniqueness and commitment to providing strong value for their customers sets them apart from more run of the mill hardware stores.

“TSC Stores have always valued superior customer service in order to be the destination of choice for both rural and urban shoppers,” said Brent Palmer, Marketing Director of TSC Stores. “It was Extreme’s unique energy and vision for our stores and our brand, and belief that the key to success is to think like the consumer that really hit home with us.”

Thinking like the consumer isn’t always easy but in order to reach them it is absolutely necessary: “TSC Stores is actually a very cool brand to work on. Their products are amazing and their approach to being relevant to the markets is unique,” said Paul LeBlanc, our CEO. “For instance, in certain markets they have parking… for your horse and carriage.”

Extreme Group was selected in a competitive agency review earlier this spring.