New Brunswick Feels Like Home

If you live in New Brunswick or know someone who does, chances are you're familiar with Alpine Lager. Either you drink it yourself, you know someone who drinks it or know someone who knows someone who does. Maybe your father drank it. Maybe he had a friend that worked at the brewery. The point is, for years Alpine Lager beer has been a part of the social fabric that is New Brunswick. Long before micro-breweries, light beers and energy drinks, Alpine was there.

Our new TV campaign for Alpine Lager has been launched to celebrate the honest and genuine lifestyle shared by those who know what home really feels like. "Feels Like Home" is about an inherent understanding of the shared values and experiences New Brunswick has to offer. Including Alpine beer.

Launched during the Stanley Cup playoffs and including outdoor and retail efforts, the campaign will run throughout the summer reminding people that everything New Brunswick and Alpine offer is all you need to feel like you're right where you belong.