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Bruise, Scar and Burn
Nobody seems to realize just how many young people get injured doing the kind of jobs you don’t expect to be dangerous, like retail. We decided to it was time to shed a little light on the problem – in the most visceral way we could. See more...
2006 Young Workers’ Campaign
In 2004, over 400 young Nova Scotians were injured on the job. The WCB needed to communicate to young workers that they have the right to work in a safe and secure environment and that no price is worth their health and safety. See more...
Hand & Eye
A severed hand. A plucked out eye. When we first hatched this idea for our young workers’ campaign we thought we might have gone too far. That is, until we took it to some local high schools. They loved it. See more...
Atlantic Prevention Initiative
All too often, the importance of work place safety isn’t considered until after an accident – when it’s too late. It’s then when you realize the impact of the injury. These spots were designed to make you think twice about your actions. See more...
2008 General Awareness TV & Web
This campaign is about inspiring people to take action in their workplace. The concept revolves around workplace safety hazards that are, quite simply, being ignored. They are each in their own way appealing for somebody to do something about the situation presented. By imparting these inanimate objects with these very human traits, we’ve been able to present a very straightforward, direct message in a very emotional way. See more...
New Workplace Safety ads tell two new stories
Again choosing to leave most of the gore to the imagination, the stories of a blade and a guard, and a piece of tape who doesn't believe he's cut out for the job, remind us of the potential for injury in almost any situation. See more...
Fix it before it's an injury
Working off the award-winning nail, bucket and ladder spots, two new television ads have been added to this campaign. These editions will help continue the goal of inspiring people to take action in their workplace. The campaign is about educating workers and employers in retail and manufacturing on safety - helping to prevent injuries and increase awareness about possible dangers in the workplace. See more...