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P: 902-461-2700 (Halifax) P: 416-607-6665 (Toronto) |
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2005/2006 Anti-Smoking Campaign
Research told us that smokers go to incredible lengths to have a cigarette. They smoke in parking lots and down alleys, on street corners and in the rain, behind dumpsters and in sub zero temperatures. If they have to lie to someone to do so, they will. And more often than not, they don’t feel good about it. See more...
Great Reasons to Smoke
Smoking rates in Nova Scotia were among the highest in Canada – a call for action was required. Young Nova Scotians did not consider smoking an issue and the current messages were not increasing awareness of the dangers of smoking. Smoking cessation was a tired issue – stale health messages preaching the negative effects of smoking. See more...
Breastfeeding: Learning Makes it Natural
Research across the province revealed that many women think breastfeeding is going to be easier and feel more natural than it actually does. This campaign was designed to help inform new and expectant moms about the realities of breastfeeding. It's based on the premise that although breastfeeding may be natural, it may not happen naturally. In fact, it may take time to learn. See more...