Extreme Group
P: 902-461-2700 (Halifax)
P: 416-607-6665 (Toronto)
E: info@extremegroup.com
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Tombstone

Anti-brand Collector T-shirts

The “beer shirt in a box” promo. We’ve all seen it before. The challenge was to do the beer shirt in a box in a way that was…awesome. We developed these 12 unique “anti-brand” t-shirts plus retail POS, out of retail media and a cool licensee promotion with custom t-shirt shaped pennant string and table top stickers. The best part? We still see people wearing the shirts.  See more...

Dangler

Moosehead Collector Cans

Moosehead Lager is a brand of beer that is known and enjoyed around the world. We decided to design a series of collector cans featuring the iconography of 12 different countries - you could say Moosehead Lager is now Canada’s ambassador to the world.  See more...

Wishing

Wishing for Alpine Summit

Moosehead Breweries was about to do something new – a revolutionary concept in the beer category and certainly a significant point in Alpine’s history of beer in New Brunswick. Alpine Summit: a new beer with all the benefits of light beer and the taste of regular beer In many respects, the kind of perfect beer that just about any beer drinker might wish for.  See more...

This Guy

Alpine Lager "Feels Like Home"

For years Alpine Lager has been the social fabric of New Brunswick. It's a real beer for real people who enjoy their lifestyle in a place they call home. These TV spots are an honest celebration of what it means to live life in New Brunswick and enjoy everything it has to offer.  See more...